Jen Glatt

Strategic Brand Narrative & Thought Leadership for Hospitality

I track how modern hospitality is actually evolving—from technology and operations to new business models and shifting guest expectations—uncovering the human stories behind those changes and connecting what's happening on property to broader market narratives.

Operating at the center of the hospitality ecosystem, I bring an editorial lens to brand strategy, combining the depth of journalism with the clarity of high-level positioning. Whether I'm writing about trends, shaping narratives for change-makers, or directing coverage for top hospitality B2B media brands, my goal is always the same: translating signal from noise and helping tell stories that earn genuine trust.

A little about me

I’m a hospitality media strategist captivated by how hotels are perceived, experienced, and remembered.

For more than 18 years, I’ve operated at the intersection of brand strategy, journalism, and industry curation. My work goes well beyond “content creation;” I build strategic narrative architecture that connects the business of hospitality with the on-property realities of the guest experience.

Editorial Authority & Industry Access
My perspective is grounded in deep, active industry presence. Operating at the center of the hospitality ecosystem as an editorial leader, speaker, and curator, I maintain a front-row seat to where the market is going:

Trade Media & Curation: As curator of the Mint Pillow newsletter and Senior Contributing Editor for LODGING Magazine (the official publication of AHLA), I regularly cover the macro trends, operational shifts, and voices shaping the independent and broader hotel sectors. Previously, I served as Editor-in-Chief of Hotel Management and Content Director at Questex Hospitality.

Industry Leadership & Curation: I serve on the Creator Council for the Hospitality Creator Summit and also collaborate on industry programming like the Independent Hotel Show as a brand ambassador to actively contribute to conversation around the guest experience, technology, labor, and experience design.

Tech & Brand Strategy: I partner with hospitality tech leaders such as Actabl and other B2B brands to translate raw operator data, onboarding insights, and complex labor solutions into high-impact success stories and thought leadership.

The Craft Behind the Strategy
While my focus is on narrative strategy and industry perspective, my roots are firmly planted in the craft of storytelling. I’ve written destination and property features for numerous B2C outlets—including Hotels Above Par, Luxury Travel Advisor, Modern Luxury, and Hawaii Magazine—as well as brand storytelling for global icons like Fairmont Hotels & Resorts and Raffles Hotels & Resorts. Those experiences gave me a complete view of the hotel ecosystem, allowing me to bridge the business priorities of owners and operators with the nuances that define the guest experience.

Beyond the Byline
I’m an avid traveler and lifelong hotel enthusiast. Storytelling assignments have taken me everywhere from the Caribbean to Cairo, France to French Polynesia—and plenty of cities across the U.S., as well. If I haven’t been there yet, rest assured it’s on my list!

When I’m not writing or speaking, you’ll usually find me getting my hands dirty (literally) as a certified intern for the NC Extension Master Gardener program through NC State University, catching live music, tending to an ever-growing jungle of houseplants 🪴, or planning my next trip with family and friends.