Jennifer Glatt

Strategic Brand Narrative & Thought Leadership for Hospitality

A Little About Me
I’m a hospitality media strategist captivated by how hotels are perceived, experienced, and remembered.

For more than 18 years, I’ve operated at the intersection of brand strategy, journalism, and industry curation. I track how modern hospitality is actually evolving—from technology and operations to new business models and shifting guest expectations. Whether I'm writing about trends, shaping narratives for change-makers, or directing coverage for top hospitality media brands, my goal is always the same: translating signal from noise and helping tell stories that earn genuine trust.

Editorial Authority & Industry Access
My perspective is grounded in a deep, active industry presence. Operating at the center of the hospitality ecosystem gives me a front-row seat to where the market is going:

• Trade Media & Curation: As curator of the Mint Pillow newsletter and Senior Contributing Editor for LODGING Magazine (the official publication of AHLA), I cover the macro trends and voices shaping the independent and broader hotel sectors. Previously, I served as Editor-in-Chief of Hotel Management and Content Director at Questex Hospitality.
• Industry Leadership: I serve on the Creator Council for the Hospitality Creator Summit and collaborate as a brand ambassador on programming for the Independent Hotel Show, actively contributing to the conversation around where modern hospitality is heading.
• Tech & Brand Strategy: I partner with hospitality B2B and tech leaders, such as Actabl, to translate raw operator data and complex labor solutions into high-impact thought leadership and success stories.

The Craft Behind the Strategy
While my focus today is on narrative strategy, my roots are firmly planted in the craft of storytelling. I’ve written destination and property features for consumer outlets including Hotels Above Par, Luxury Travel Advisor, Modern Luxury, and Hawaii Magazine, as well as brand copy for global icons like Fairmont and Raffles. This dual background gives me a 360-degree view of the hotel ecosystem, allowing me to bridge the hard business priorities of owners with the subtle nuances that define the guest experience.

Beyond the Byline
I’m an avid traveler and lifelong hotel enthusiast. Storytelling assignments have taken me everywhere from the Caribbean to Cairo, France to French Polynesia—and plenty of cities across the U.S. If I haven’t been there yet, rest assured it’s on my list!

When I’m not writing or speaking, you’ll usually find me getting my hands dirty as a certified intern for the NC Extension Master Gardener program, catching live music, tending to an ever-growing jungle of houseplants 🪴, or planning my next trip with family and friends.